Road to WHITE HOUSE: "OBAMA" or "Hillary Clinton"?

The senator from Illinois has vowed to storm Washington as the reform candidate, pledging to pursue public funding in the general election should he become the Democratic nominee. Yet when the money started flowing, he changed his tune.

This is especially true for the two remaining Democrats, Hillary Clinton and Barack Obama. Reporters covering the candidates have already resorted to traditional analysis of style — fashion choices, manner of speaking, even the way they laugh. Yet, according to design experts, the candidates have left a clear blueprint of their personal style — perhaps even a window into their souls — through the Web sites they have created to raise money, recruit volunteers and generally meet-and-greet online.
“With Obama’s site, all the features and elements are seamlessly integrated, just like the experience of using a program on a Macintosh computer,” said Alice Twemlow, chairwoman of the M.F.A. program in design criticism at the School of Visual Arts (who is a Mac user).The linking of Mr. Obama with Mac and Mrs. Clinton with PCs has already become something of a theme during the primary. Early in the campaign, a popular YouTube parody of Apple’s “1984” Super Bowl ad made Mrs. Clinton the face of oppression. This week on The Huffington Post, Douglas T. Kendall, the founder of the Community Rights Counsel, a public interest law firm, made the connection more explicit.