03.10 ~ BOOK BEST

BOOK BEST

From Budijaya

Success with Google AdWords is not as easy as you might believe.

Still just about anyone can succeed if they survive you but a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).

Here are three surefire step formula that is as easy as one ... two ... three.

Step # 1: Develop a first test ad

Notice I said no advertising ads.

You want to present two competing ideas for your market immediately. Leaving your potential customers tell you that they prefer.

Tip: Test the first main body copy the same. Headline can have a huge impact.

Tip: Set your ads to Google's presented here. If not, the Google ads that generate more clicks most often through the bias of your test.

Step # 2: Monitor Results

After 40 clicks review your results. Google displays the ads under your listings. Displays the number of clicks each ad got.

Here the first results of the campaign I tested:

High PR Reciprocal Link
Simply more traffic Hurry!
Access Directory of High PR sites.
HighPRLinkClub.com
39 clicks | 1.4% CTR |
Served - 49.5%

High PR Reciprocal Link
Increasing Fast Search Engine Ranking.
High PR Links Equals More Traffic.
HighPRLinkClub.com
26 Clicks | 0.9% CTR |
Served - 50.5%

Each ad is served half the time. Still better than others with more than 50%. As one has a 1.4% CTR. While others only 9% CTR. So by doing no more than two settings that I found the ad is a winner.

If you're wondering, I do not know why one ad worked better. And do not really care. Marketing is about 'what works' rather than' why it works ".

Important step: You have ads that generate clicks. Now you want to increase that without wasting half your impressions on an idea that might or might not work. So here's the trick.

Step # 3: Duplicate the winner. Add another competitor.

With three ads shown at the winners will be presented thirds of the time. While the test ad displayed only a third of the time.

From here wait until the challenger accumulates 40 clicks before deciding whether it's better or not. (Unless it's dramatically out perform the winner of the ruling.) If it is a new champion. If it or not, repeat Step 3 trying another idea.

CTR Boosting Ideas to Test

Here are five known CTR encourage tactics you can test:

- Setting the target keyword in the title. Google will dare to draw attention to your ads.

- List of major benefit to the first line of text, followed by the feature. Does this generate more response than an ad that simply lists various features?

- Uppercase first letter of each word verses with all lowercase.

- Does stimulate action words such as ... signs, new, now, today, buy now, save now, click here ... Response effect?

- Meet the requirements including price.

The result? Over time you will increase your CTR drive more traffic to your site. Makes you a winner in the AdWords game.

This is why I say you do not have to be Einstein to develop the marketing of a successful AdWords advertising. Know little about the market and the market hot button will let you know the rest.

See? exact formula is as easy as one ... two ... three.

So what are you waiting for? Start testing today for more traffic tomorrow.

Gulliver's.....

BOOK BEST

The voyages of an Englishman carry him to such strange places as Lilliput, where people are six inches tall; Brobdingnag, a land of...

Recommended by
The Telegraph, The Guardian, St. John's Reading List